Not another run-of-the-mill market research firm
Strategy&Blue was born out of a desire to readdress an issue that clients of many market research and consulting firms are often faced with – most market research reports are just an amalgamation of facts and figures, which are already available on the web. The thing that problematises this further is, most often, these reports will present data that’s been taken from third-party research that are in no way verifiable. All too often, these numbers are considerably overestimated.
This is where Strategy&Blue comes in - on one hand, our analysts rely on surveys, interviews, and available discussions, and on the other, secondary or desk-based research to provide recommendations. In other words, we provide a course of action that’s both strategically sound and financially viable. We do not overestimate data and call a spade a spade!
The Team
Strategy&Blue is headed by Ritam, a consulting professional with over sixteen years of experience in financial research, market intelligence, and client-facing consulting roles. Although he has worked in a wide variety of sectors, his expertise lies in the allied fields of disruptive technology, cyber security, and technology verticals.
Apart from market research and advisory professionals, Strategy&Blue consists of a team of economists, financial analysts, business analysts, and a floating pool of survey analysts.
Talent Mapping
Another thing that differentiates us from general research and advisory firms is our "analyst-project mapping“. We keep a floating resource pool and assign our analysts with the projects that are most closely associated to their respective field of expertise. This ensures that each project is properly done by an analyst who brings the comprehensive knowledge of the subject to the table.
This enables us to not only harness the full potential of our analysts, but it also provides better services to our clientele.