Create winning strategies
with our fact-based, focused market intelligence, strategic advisory and consulting services
Who We Are
A Start-up and Tech-focused Strategic Advisory Firm
Strategy&Blue is a boutique research and consulting firm focused on helping both established firms and promising start-ups with their market intelligence, strategy, and consulting needs, especially in the tech and disruptive tech sectors.
What We Do
Opportunity Assessment
Whether you own a start-up or you’re already running an established firm and contemplating its next move, we can help by formulating strategies that are suitable for your specific needs and requirements.
We’ve worked with a large number of clients in various verticals, helping them with opportunity analysis and blue ocean studies.
Go-to-market Strategy
GTM studies are a collaborative approach and may include market intelligence, competitive intelligence, and customer assessment.
Whether you’re looking for a location study to help you understand where to start a new venture, or if you’re wanting to expand your business, our expertise in the strategic studies allows us to help you with all your strategic needs.
Product-Market Fit Assessment
Product-market fit is one of our core areas of expertise. A lot of our disruptive tech clients have approached us with these studies.
Our product-market fit starts with understanding the "problem statement" and include studies such as voice of customer (VoC); competitive strategy assessment; TAM, SAM, and SOM recommendations; and finally, a go/no-go advisory.
Market intelligence and Competitor Studies
Market intelligence and competitor analysis are what forms the core of our studies. These studies can be simple market assessments such as market sizing (TAM, SAM, SOM); growth assessment; trend analysis; barriers to entry; competitor benchmarking; and SWOT analysis.
However, more complex research such as feasibility studies, growth strategies, sales and marketing channel analysis, pricing strategy, and revenue strategy also forms part of this.